Hendzel is writing about how to ship alone.

Longer pieces on X, shorter ones here. Newest first.

• ○ 146,000 clicks in a quarter from auto-generated pages, then 90% gone overnight. 2026 · 08 · 05 polskielowiska.pl: a map of every PZW fishing water in Poland, what programmatic SEO gave, and what it took back. on X ↗
• ○ The tier list for buying games and electronics in Japan. 2026 · 04 · 06 Nerd shopping has layers. PS1, PSP Go, fishing-rod controllers, and the cracked code to win the candy store. on X ↗
• ○ Non-obvious Japan tips I’d give a friend. 2026 · 03 · 10 Two months in Japan, distilled. The weird, specific, genuinely useful stuff, starting with a Japanese phone number. on X ↗
• ○ Why it is so easy to get addicted to sport, and so hard to get addicted to your own work. 2026 · 09 · 07 In the gym the progress is guaranteed. In a business it isn’t. That gap is where my motivation leaks. 5 min · essay
• ○ Why I decided to use only real photos for a pet-care brand. 2026 · 09 · 07 I can generate product shots that look great. For a product people buy for their animals, I chose not to. 4 min · essay